Marketing & Growth Counsel · Gurgaon, India
Marketing is a revenue contributor. Not a support function.
RMGA brings senior marketing, communications and growth leadership to companies that need brand to produce revenue, without the cost, delay or risk of a full-time hire.
Click for 30 minutes with Raka Khashu Razdan
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How we work
A four-step operating rhythm
Every mandate runs on the same spine, whether it lasts four weeks or four quarters. Move through the steps to see what each one produces.
- 01
Diagnose
Understand the business before prescribing the answer.
- 02
Position
Define where you are, where you are going and what marketing must do to get you there.
- 03
Build
Turn the strategy into a marketing system that works together.
- 04
Operate
Put the plan to work. Measure it. Improve it.
Stage 01 · Diagnose
We come in without assumptions, understanding the industry, business, current customers, potential customers and key stakeholders to identify what is actually holding growth back.
- Growth diagnostic
- Buyer and stakeholder map
- Where revenue leaks
Advisory
Nine practices, one accountable partner
Each practice is available on its own or sequenced into a single mandate. The through-line is always the same: brand strength converted into revenue.
About the founder
The Experience Behind RMGA
A short introduction to the founder of RAKA Marketing & Growth Advisors LLP.
Raka Khashu Razdan is the Founder and Managing Partner of RAKA Marketing & Growth Advisors LLP, with over 25 years of leadership experience across technology, BFSI, insurance and global real estate including companies like CBRE, AMD & MetLife.
She helps organisations turn marketing and market presence into pipeline, partnerships and profitable growth bringing together growth strategy, strategic pursuits, customer intelligence, revenue development, brand and reputation. Before founding RAKA Marketing & Growth Advisors, she led Pursuits, Marketing, Communications and CSR for CBRE across India, Southeast Asia, the Middle East and Africa, with a mandate directly connected to revenue growth and market expansion. Today, Raka advises boards, CEOs and leadership teams and works alongside their teams to turn strategy into execution & recommendations into measurable commercial outcomes. She is also a visiting faculty member at leading management institutions and a speaker at CII, FICCI and other industry forums.
- Experience
- 25+ years
- Sectors
- Four
- Base
- Gurgaon
- Firm
- LLP
The Problem
When marketing moves, but the business doesn’t.
Four gaps can keep marketing busy without moving the business forward.
Four growth functions, one destination
Disconnected functions
The shift RAKA works toward: marketing, sales, CRM and business development operating as one system around revenue.
The direction of the work
What you will witness taking shape.
The work moves the business from visibility and clearer positioning to stronger relationships and demand that connects to revenue.
Connect to growth.
- Recovered demand and stronger lead generationReconnect with missed opportunities while building a healthier flow of new demand.
- Stronger alignment with revenueBring marketing activity, commercial priorities and the teams responsible for growth into closer alignment.
Create clarity.
- Clearer positioning and sharper prioritiesThe market sees the business more consistently and in the right places.
- Less fragmented activityStronger direction for communication and campaigns, with fewer disconnected efforts.
Strengthen relevance.
- A stronger share of voiceBuild sustained presence around the conversations that matter.
- Stronger conversations with potential clientsCreate more relevant reasons for prospective clients to engage.
Build trust.
- More consistent brand and leadership communicationCredibility built steadily rather than in campaign-sized bursts.
- Deeper conversations with existing clientsStrengthen relationships beyond individual transactions and campaigns.
This describes the intended direction of the work, not a guarantee.
Enquiries
Start with a 30-minute conversation
Directly with RAKA. No deck, no pitch, a working discussion about where brand is failing to produce revenue.