Marketing & Growth Advisors LLP
Turning brand strength into business growth.
Brand, communication and commercial judgement, working as one system around a single objective. When every discipline points the same way, growth stops being a campaign and starts compounding.
That is what 360° marketing means to us: not more activity, but one direction, owned end to end.
Why RAKA
The light behind the name
Light that reveals what is already there.
In Sanskrit, Raka means the light of the full moon, light that reveals what is already there.
We chose the name because that is what our work does: making strong businesses easier to see, understand and choose.
What is strong deserves to be seen.
How we think
Good marketing should do more than look good.
Four tests sit behind every recommendation we make.
It should make the business easier to grow.
It should create clarity.
It should strengthen relevance.
It should build trust.
The team
The people behind RAKA.
The work is led closely, not passed through layers. Two people, both close to the work.
Founder
Raka
Twenty-five years of senior marketing, communications and growth leadership across real estate, including companies like CBRE, AMD & MetLife, technology, insurance and consumer businesses.
RAKA was founded on a simple belief: marketing earns its place when the business can see it in the numbers. The practice stays deliberately small, so the person who makes the recommendation is the person accountable for it.
- Experience
- 25+ years
- Base
- Gurgaon
- Firm
- LLP
Associate
Vinayak Sharma
Vinayak works where ideas, communication and execution meet, turning complicated business problems into clear stories, sharp positioning and work that people actually remember.
He have hands-on experience across some of India’s leading brands and marketing organisations, including adidas, Lenskart, Ogilvy and Unstop. While still an undergraduate at SSCBS, Vinayak was invited as a Guest speaker at Panjab University, Chandigarh and University of Delhi as well where he spoke about marketing, branding, campaigns and how the discipline is evolving.
Curious by nature, close to the work, and usually looking for a sharper way to say it, build it or get it moving.
The promise
GOOD MARKETINGSHOULD LEAVESOMETHING BEHIND.
Clarity.Relevance.Consistency.Commercial thinking.Execution.
Experience
Where the experience sits
Sector weighting across two decades of leadership roles and mandates.
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Real Estate
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Information Technology
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Insurance
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Others
Enquiries
Start with a 30-minute conversation
Directly with RAKA. No deck, no pitch, a working discussion about where brand is failing to produce revenue.