Marketing & Growth Advisors LLP
Turning brand strength into business growth.
Brand, communication and commercial judgement, working as one system around a single objective. When every discipline points the same way, growth stops being a campaign and starts compounding.
That is what 360° marketing means to us: not more activity, but one direction, owned end to end.
Why RAKA
The light behind the name
Light that reveals what is already there.
In Sanskrit, Raka means the light of the full moon!
We chose the name because many businesses already have the substance they need to grow.
What is missing is often clarity, visibility and the right story.
What is strong deserves to be seen.
How we think
Good marketing should do more than look good.
Four tests sit behind every recommendation we make.
It should make the business easier to grow.
It should create clarity.
It should strengthen relevance.
It should build trust.
The team
The people behind RAKA.
The work is led closely, not passed through layers.
Founder
Raka Khashu Razdan
Twenty-five years of senior marketing, communications and growth leadership across real estate, including companies like CBRE, AMD & MetLife, technology, insurance and consumer businesses.
RAKA was founded on a simple belief: marketing earns its place when the business can see it in the numbers. The practice stays deliberately small, so the person who makes the recommendation is the person accountable for it.
- Experience
- 25+ years
- Base
- Gurgaon
- Firm
- LLP
Associate
Vinayak Sharma
Vinayak works where ideas, communication and execution meet, turning complicated business problems into clear stories, sharp positioning and work that people actually remember.
He have hands-on experience across some of India’s leading brands and marketing organisations, including adidas, Lenskart, Ogilvy and Unstop. While still an undergraduate at SSCBS, Vinayak was invited as a Guest speaker at Panjab University, Chandigarh and University of Delhi as well where he spoke about marketing, branding, campaigns and how the discipline is evolving.
Curious by nature, close to the work, and usually looking for a sharper way to say it, build it or get it moving.
Founder's Office · Associate
Vaibhav Choudhary
Vaibhav has built a strong foundation across strategic consulting, market research, and business operations. His experience across global consulting networks and venture strategy has given him a strong focus on market linkages, technology forecasting, and strategic planning. His approach combines rigorous data analysis with a comprehensive understanding of business process re-engineering and emerging market trends.
He moves seamlessly across strategy formulation, project management, and growth initiatives. He has led high-impact consulting projects for major food delivery platforms and international startups, with a bias toward creating actionable, scalable solutions grounded in data-driven insights.
Analytical by nature and driven by impact, he is usually looking for a rigorous way to build a strategy, optimise a workflow, or scale a business.
The promise
GOOD MARKETINGSHOULD LEAVESOMETHING BEHIND.
Clarity.Relevance.Consistency.Commercial thinking.Execution.
Experience
Where the experience sits
Sector weighting across two decades of leadership roles and mandates.
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Real Estate
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Information Technology
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Insurance
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Others
Enquiries
Start with a 30-minute conversation
Directly with RAKA. No deck, no pitch, a working discussion about where brand is failing to produce revenue.