Manufacturing

Repositioning a component maker as a systems partner

A 40-year-old component business was competing on price. We rebuilt the position around systems accountability and moved the commercial conversation up two levels.

Average deal value: +18%
Higher buying centre reached: 2 levels
To first repriced contract: 9 months

Bring Us the Problem How we work →

A 30-minute working conversation, directly with RAKA.

Challenge

What was actually wrong

Procurement-led buying had compressed margin for six consecutive years, and the sales team had no argument beyond unit cost.

01
Step 1
Interviewed 22 buyers across three markets to locate the real decision criteria
02
Step 2
Rebuilt the portfolio story around installed-system uptime
03
Step 3
Retrained the commercial team on a value narrative with proof

Result

What changed

Measured at the end of the engagement, against an agreed baseline.

+18%: Average deal value
2 levels: Higher buying centre reached
9 months: To first repriced contract

More work

Other engagements

Different sectors, the same operating spine.

Technology

Resetting demand generation around payback, not volume

Lead volume was at an all-time high and revenue was flat. We rebuilt the demand model around qualified pipeline and payback period.

Services

Building a leadership voice into an inbound engine

A partner-led firm relied entirely on referral. A published point of view turned the managing partner into the firm's largest source of inbound.

Enquiries

Start with a 30-minute conversation

Directly with RAKA. No deck, no pitch, a working discussion about where brand is failing to produce revenue.

Bring Us the Problem See how we work