Services

Building a leadership voice into an inbound engine

A partner-led firm relied entirely on referral. A published point of view turned the managing partner into the firm's largest source of inbound.

Published pieces in year one: 26
Inbound enquiries: +3x
Conference keynotes: 4

Bring Us the Problem How we work →

A 30-minute working conversation, directly with RAKA.

Challenge

What was actually wrong

Referral flow was flat and the firm had no visibility in the categories it wanted to win.

01
Step 1
Defined a contrarian point of view backed by client evidence
02
Step 2
Established a fortnightly publishing cadence
03
Step 3
Converted the strongest arguments into a keynote programme

Result

What changed

Measured at the end of the engagement, against an agreed baseline.

26: Published pieces in year one
+3x: Inbound enquiries
4: Conference keynotes

More work

Other engagements

Different sectors, the same operating spine.

Manufacturing

Repositioning a component maker as a systems partner

A 40-year-old component business was competing on price. We rebuilt the position around systems accountability and moved the commercial conversation up two levels.

Technology

Resetting demand generation around payback, not volume

Lead volume was at an all-time high and revenue was flat. We rebuilt the demand model around qualified pipeline and payback period.

Enquiries

Start with a 30-minute conversation

Directly with RAKA. No deck, no pitch, a working discussion about where brand is failing to produce revenue.

Bring Us the Problem See how we work