Insights
Notes from the practice
Arguments we have had to make in board rooms, written down.
- Articles
- 5
- Topics
- Three
- Cadence
- Monthly
- Length
- 4–6 min
A 30-minute working conversation, directly with RAKA.
Filter
Browse by topic
Filters use the same page, nothing here is a dead end.
Archive
Everything published
A chronological index of the full archive.
| Date | Topic | Title |
|---|---|---|
| 2026-06-18 | Brand & Revenue | Marketing is a revenue line, and should be reported as one |
| 2026-05-02 | Notes on Growth | Growth arithmetic before growth ambition |
| 2026-03-11 | Speaking | What boards actually ask about brand |
| 2026-01-29 | Brand & Revenue | The cost of a vague position |
| 2025-11-14 | Notes on Growth | Retention is a growth channel with better economics |
- 0
- Published articles
- 0
- Topics
- 0
- Average minutes to read
- 0
- Pieces a year
The archive
What gets written about
Three recurring arguments, drawn from the questions boards ask most often.
Share of the archive by topic
- Notes on Growth42%
- Brand & Revenue38%
- Speaking20%
12
Pieces a year
Published monthly, never ghostwritten.
4–6
Minutes to read
Short enough to circulate before a board meeting.
0
Sponsored posts
Nothing here is placed or paid for.
Enquiries
Start with a 30-minute conversation
Directly with RAKA. No deck, no pitch, a working discussion about where brand is failing to produce revenue.