Case studies

Evidence, not adjectives

Client names are shared in conversation where permitted. The numbers are not embellished.

Studies
Three
Sectors
Four
Shortest
9 months
Confidentiality
Respected

A 30-minute working conversation, directly with RAKA.

At a glance

Sectors and outcomes

A summary view of the work across sectors.

Engagement summary
SectorEngagementHeadline result
ManufacturingRepositioning a component maker as a systems partner+18% average deal value
TechnologyResetting demand generation around payback, not volume-34% cost per qualified opportunity
ServicesBuilding a leadership voice into an inbound engine26 published pieces in year one
0
Published case studies
0%
Peak pipeline uplift
0%
Average deal value uplift
0
Published pieces in year one

Measured outcomes

The numbers behind the work

Aggregate movement across published engagements, indexed from the start of each mandate.

Blended qualified pipeline index (start = 100)

Q1Q2Q3Q4

Published engagements by sector

  • Manufacturing & industrial40%
  • Technology & SaaS33%
  • Professional services27%

Patterns

What repeats across engagements

Different sectors, same three levers, position, price and channel allocation.

+41%

Pipeline uplift

Highest recorded four-quarter movement in qualified pipeline.

+18%

Deal value

Average uplift achieved without volume discounting.

−26%

Cost per opportunity

From reallocating spend away from unproductive channels.

9 mo

Shortest mandate

Diagnostic to a self-running quarterly rhythm.

3

Sectors published

Manufacturing, technology and professional services.

100%

Named owners

Every action in every plan carried an internal owner.

Enquiries

Start with a 30-minute conversation

Directly with RAKA. No deck, no pitch, a working discussion about where brand is failing to produce revenue.